Business, Marketing, Consumer Behaviour and Entrepreneurship

Business, Marketing, Consumer Behaviour and Entrepreneurship

Our academics have long-standing expertise in finance, economics, human resources, organisational behaviour, marketing, entrepreneurship, governance and enterprise education.

Core research topics include:

  • Succeeding in a globalised and intercultural environment
  • Influencing digital technologies on work processes, management and markets
  • Forecasting business and market developments
  • Ethical, sustainable and social entrepreneurship
  • Digital economy
  • Entrepreneurial skills development and experiential learning
  • Business ethics and corporate social responsibility
  • Intercultural management
  • Economic and financial modelling

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